Funny thing about throwing your back out…

July 14, 2014 by

The pain was excruciating. I couldn't turn my upper body, lean over, or cough without feeling like a screwdriver was being driven into my back. Just the thought of picking up a glass of something to drink almost caused me to break out in a cold sweat. If you've ever thrown your back out, you know what I'm talking about.

It had happened while helping get my Mom into the car to take her to a doctor's appointment. Because of her age and health issues, she's unsteady on her feet. With that being said, I was in the process of walking her down a wheelchair ramp when her legs gave out on her. Thankfully, I was close enough and fast enough to catch her and literally hold her 190# of, at that point, dead weight. Twisting in place I was able to get her seated in a chair safely. Unfortunately, I doubled over in pain almost immediately.

To make a long story short, I was bedridden for a day while heavily medicated, and it took nearly a week before I was back to normal. "So why is this important?" you might ask. It's simple, really.

During that week, I would have done anything, or paid anything within my ability, to have the means to get rid of that awful pain. Think about that for a moment. If you, my wonderful reader, had come up to me right after I had injured myself, and offered me some magic pill or strange yoga posture that would have taken the pain away, you could have been several hundred dollars richer. That's about how much I lost from being unable to work for a week.

The point is, if you had been able to get rid of my pain, you would have been my hero and you would be hard pressed to get me to stop singing your praises to anyone who would listen. The same goes for your current clients and customers. If you can find a way to help stop their pain, whether it's a smoking cessation program, or helping them get over feeling guilty about not being able to play with the grand-kids by helping them get in better shape, you'll become a hero in their eyes.

Once you become their hero, they'll become your greatest salesperson. So what can you do to help with your prospect's pain? Figure out how your product or service can do that and you'll always have a steady stream of new customers.

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